Adding a unique storefront glass to your business makes sense in a lot of ways. Since a storefront window is the first thing that every customer sees, you must make an excellent first impression of your business’ character. Your storefront allows customers to understand what you sell, as well as see the potential items that might interest them in just a glance. This means that some time and energy can be spent on making your storefront worthy of being looked at twice.
Irrespective of the kind of business you are into, an adequately designed storefront glass would go a long way in turning your business into a place where customers want to be. With this glass, real estate agents can post images of properties for sale, while a restaurant automatically becomes more inviting and open. Do not be mistaken; there are a lot of advantages that come from having a storefront glass for both your business and the building.
If you are in doubt, below are eight of the benefits of choosing aFGM storefront glassfor your business to help you decide if it would be worth the effort or not:
THE ADVANTAGES OF STOREFRONT GLASS FOR YOUR BUSINESS
YOU MAKE A GOOD FIRST IMPRESSION
Potential customers and first-timers are usually reluctant to enter a retail space they have never registered until they are sure about what they would be getting.
And since, the first thing they would see when they come close to your store is the storefront and its glass or mirror; you have to make a good first impression. Although having catchy brand names and bold signs might do the trick, large windows that allow these prospective customers to view the entire stores are perfect for making good first impressions.
INCREASES YOUR BRAND SHOW
Every business or brand, whether new or existing needs to have a show, a face or an identity. This is because having a show is the most effective way to gain a competitive edge in a pool of competition. Customers and prospective customers need to identify with a brand for them to truly patronize, and things like color, design, or logo help a brand present itself to the public. A storefront glass alongside these visuals would increase any brand show as people would be able to view the entire store and see those visuals that give the business identity.
IT IS VISUALLY APPEALING
A storefront mirror or glass beautifies a business and makes any retail or business space visually appealing. If done or designed correctly, the glass or mirror is one thing that would regularly catch the eyes of potential customers strolling down the street. Then, there’s also the small issue of improving lighting. Having a storefront mirror or glass brings in natural light which can play a significant role in how customers feel when inside a store, or how they perceive what is being sold. These mirrors or glass, ensure that the sun will always be shining in, making any store look and feel like a great place.
IMPROVES AMBIANCE OF THE STORE
One great marketing strategy that businesses and brands are applying these days is having a great ambiance or atmosphere.
A pleasant atmosphere sets the stage, especially for companies such as restaurants and bars. Factors like music, artwork, and spacing help improve the atmosphere, creating intimacy, comfort or even romance. Having a storefront glass or mirror helps complete the trick. The lighting would improve immediately, setting the tone for a pleasant atmospt.
REDUCES ELECTRICITY BILLS
Fun fact: Did you know that storefront mirrors help reduce your electricity bills? Wondering how? Well, studies have shown that two-thirds of the energy used by homes is for space heating, accounting for half the bills. If you decide to include water, then it would total two-thirds of the average costs to heat it. A lot of people think that fuel constitutes a larger part of their heating bill, while in reality, heat loss does. It is not rocket science, that the lower the heat loss, the lower the energy consumed, and the lower the electricity bills.
Including a storefront glass would help reduce heat in your business space, reducing electricity bills in the process.
INCREASES VERSATILITY IN DESIGN
A correctly done storefront glass or mirror would offer a business owner numerous options when it comes to designing the business place. Whether you are remodeling your business center or building an entirely new space, a correctly done storefront mirror would be enticing, offer more options in terms of design, and even flow well with the overall business design.
RESULT IN INCREASED SALES
All of the above advantages of having storefront glass points to one result: an increase in sales and profit. Since storefront glass would create good first impressions, make your business space more appealing, improve ambiance and brand show, potential customers would be immediately turned to return buyers.
This means an increase in sales. And, since a storefront mirror also helps in the reduction of electricity bills, an increase in overall profit immediately follows.
PAIRS WELL WITH DIGITAL SIGNAGE
A lot of brands, firms, and businesses are employing the use of colorful signage boards and lightings to advertise their services. This is because this digital signage can be crisp, clear, easy to read, modern and eye-catching. The use of digital signage has become an effective way to reach out to clients and advertisers, as well as build a brand. They get brands to be seen more than they are heard. A storefront glass blends well with digital signage, improving visibility and appeal.
As a business or brand, you can’t go wrong with the glass. The advantages above aside, a storefront glass makes employees hyper-aware of their activities since the store becomes visible from the outside. They will undoubtedly do a better job and become more productive as they know that they can be observed at any moment. If you are still contemplating on whether to get a storefront glass for your business or not, hopefully, you have your answer: stop hesitating and get one!